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Lounge has named KATSEYE member Daniela Avanzini the first face of CAST by Lounge, a new creative platform for campaigns featuring women. The launch centers on intimate portraits and the brand’s Balconette Bra and ContourSoft Leggings; pricing and campaign availability details were not provided in the source report.
Lounge has named KATSEYE’s Daniela Avanzini the first face of CAST by Lounge, a new creative platform for campaigns centered on women’s individuality. The launch pairs the singer with intimate portraits and features the brand’s Balconette Bra and ContourSoft Leggings, extending Lounge’s celebrity partnerships beyond lingerie into its broader lifestyle identity.
The inaugural campaign presents Avanzini in a series of intimate portraits, using editorial poses, close-up photography and deliberate framing to emphasize shape and movement. The report describes the images as showing a more personal side of the KATSEYE performer than audiences may usually see through the group. It does not provide a campaign shoot date or identify the photographer or creative team.
Two products sit at the center of the launch: the Balconette Bra and ContourSoft Leggings. Lounge describes the pieces as designed to flatter and move with the wearer. The source report does not list prices, available colors, sizes, or product-specific materials, so those details cannot be confirmed here.
Avanzini said she welcomed the chance to show a more personal side of herself and that the brand helped her feel comfortable enough to be herself. Lounge’s campaign platform is framed around women who express the brand’s mix of confidence, sexiness and comfort. The company has not, in the supplied material, announced other CAST participants or a schedule for further campaigns.
Lounge Expands Its Campaign Strategy
The launch gives Lounge a new named platform for its marketing, rather than presenting Avanzini only as the face of a single product shoot. By placing a KATSEYE member at the center of CAST, the brand connects its established lingerie business with a performer whose audience extends beyond fashion retail. The campaign’s emphasis on intimacy and individuality also signals how Lounge wants to present its products: as part of a broader lifestyle offering, not solely as underwear.
For readers interested in the collection, the announcement identifies two featured pieces but does not establish whether the campaign comes with a limited-edition range, a special collaboration, or new designs. The distinction matters: based on the available report, CAST is a creative campaign platform, while the Balconette Bra and ContourSoft Leggings are described as signature products. No exclusive product partnership is confirmed.
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From Lingerie Brand to Lifestyle Label
Lounge was founded in 2016 and built its brand around the idea that comfort and sexiness need not be mutually exclusive. According to the Hypebae report, it has since expanded from lingerie into clothing, shoes and bags while maintaining a focus on fit and celebrating the female form. That brand history provides the framing for CAST’s stated combination of confidence, comfort and individual expression.
Avanzini’s appointment follows Lounge’s collaboration with Emily Ratajkowski last year, according to the report. The new announcement is presented as the brand’s latest celebrity partnership and as a step in its campaign evolution. The source does not specify the exact date or format of the Ratajkowski collaboration, so comparisons between the two campaigns are limited.
““I loved the idea of showing a more personal, intimate side of myself, something people don’t always get to see with KATSEYE.””
— Daniela Avanzini, as quoted in the Hypebae report
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Campaign and Product Details Unconfirmed
The available report does not say when the campaign becomes available, whether the featured products are part of a new collection, or what they cost. It also does not provide a full product range, sizing information, material details, or confirmation that Avanzini will appear in additional CAST campaigns. Lounge’s broader description of the platform does not establish how many people it plans to feature or how often new participants will be announced.
The source characterizes CAST as a new creative platform and Avanzini as its first face, but does not include a statement from Lounge setting out the platform’s future plans. Readers should treat any expectations about further campaigns or exclusive merchandise as unconfirmed.
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Watch for Lounge’s Campaign Details
Lounge’s website is identified in the source report as the place to view the campaign and shop the collection. Buyers seeking specific information should check the retailer’s product listings for current prices, colors, sizing and availability, since the supplied report does not include those details. Any further CAST campaign announcements, including additional featured women or a release schedule, have not been stated in the available material.
intimate portrait photography accessories
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Key Questions
Who is the face of Lounge’s latest campaign?
Daniela Avanzini, a member of KATSEYE, is the first face of the brand’s new CAST by Lounge platform.
What is CAST by Lounge?
CAST by Lounge is a new creative platform intended to spotlight women who reflect the brand’s stated mix of confidence, comfort and sexiness. The source report does not give a schedule or list of future participants.
Which products are featured in the campaign?
The report names Lounge’s Balconette Bra and ContourSoft Leggings as the two signature pieces at the center of the campaign.
Where can shoppers view the campaign or buy the products?
The source report directs readers to Lounge’s website to view the campaign and shop. It does not provide specific product links or confirm availability, pricing, colors or sizes.
Is Avanzini’s campaign an exclusive product collaboration?
No exclusive product collaboration is confirmed in the available report. It describes Avanzini as the first face of a campaign platform and names two existing signature pieces as its focus.
Source: rss
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