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adidas has named six New York-based creatives to its 2026 NYC Creative Class, spanning music, food, jewelry, printmaking, textiles and knitwear. The initiative is tied to programming and community events at the brand’s 135 Spring Street flagship; dates and further details were not provided in the report.
adidas has named six New York-based creatives to its 2026 NYC Creative Class, a program recognizing talent in music, food, art, fashion and design. The group’s work is also set to feature in programming at the company’s 135 Spring Street flagship, linking the announcement to public events as well as brand recognition.
The class includes Anysia Kym, a musician and producer whose work experiments with hip-hop and breakbeats; BITTER000000, a Brooklyn duo that makes grillz; and Chef Stikxz, a Jamaican chef. The other members are Secret Riso Club, an artist-run Brooklyn print studio; textile artist Cyle Warner; and knitwear designer Gabe Gordon.
According to Highsnobiety’s report, the initiative is designed as an ongoing exchange rather than a one-off introduction. Planned activities at the Spring Street location include a Chef Stikxz cookout, a BITTER000000 grillz pop-up and a Secret Riso Club holiday market. The report did not give dates for those events or outline the full program for the class.
The six members work across distinct disciplines, rather than representing one scene or creative field. The report presents the class as a way for adidas to connect audiences with New York-based creators whose names may be less familiar to the wider public. That framing comes from the publication; the available source does not describe selection criteria or detail the commercial arrangements between adidas and the artists.
A Brand Platform Beyond Endorsements
The announcement gives adidas a way to associate its New York presence with local creative work, not just products or high-profile talent. Events such as a cookout, grillz pop-up and print market could give visitors a direct point of contact with the artists and their practices, while bringing different audiences into the flagship.
For the featured creatives, the program may offer a platform to reach people beyond their existing circles. The report does not establish what resources, payment, promotion or longer-term support adidas will provide, so the practical value to each participant remains unknown. Its significance for readers will depend partly on whether the planned programming is accessible and how fully it introduces the artists’ work.
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Six Fields Across New York
Highsnobiety describes the class as a cross-disciplinary take on the idea of identifying emerging creative talent. It compares the approach to music-industry talent showcases, but says adidas’s selection extends beyond a single genre to include work across a city’s creative communities. That comparison is the publication’s interpretation, rather than a stated adidas description of the program’s origins.
The report also places the initiative within a broader shift in brand-building, contrasting artist programming with product seeding and celebrity endorsements. The information provided does not establish how the class fits into adidas’s wider strategy, how long the initiative has operated, or whether earlier classes were held. The confirmed details here concern the 2026 selection and the specific events mentioned in the report.
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Program Details Still Pending
The report does not specify when the events will take place, whether they will be free or open to the public, or whether additional activities are planned. It also does not say how the six creatives were selected, what each participant’s relationship with adidas entails, or whether the class includes paid collaborations or other support.
There are no direct statements from adidas or the named creatives in the supplied source material. The description of the program as an ongoing exchange is attributed to Highsnobiety’s report, and further details from the company or participants could clarify its scope and commitments.
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Watch for Event Announcements
The next reported activity is programming at adidas’s 135 Spring Street flagship, including the cookout, grillz pop-up and holiday market. The report does not provide a schedule, so readers will need to look for announcements from adidas or the participating creatives for dates, access details and any changes to the plans.
Further information about the class’s structure and the artists’ involvement would clarify whether the initiative extends beyond these events. Until those details are shared, the confirmed development is the six-person 2026 roster and the three activities identified in the report.
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Key Questions
Who is in adidas’s 2026 NYC Creative Class?
The six members are Anysia Kym, BITTER000000, Chef Stikxz, Secret Riso Club, Cyle Warner and Gabe Gordon. Their work spans music, grillz, food, printmaking, textiles and knitwear.
What events are planned?
Highsnobiety’s report lists a Chef Stikxz cookout, a BITTER000000 grillz pop-up and a Secret Riso Club holiday market at adidas’s 135 Spring Street flagship.
When will the events take place?
Dates were not included in the report. adidas or the participating creatives may provide scheduling and access information in later announcements.
Does the program include financial or other support for members?
The available report does not specify payment, resources or the terms of the artists’ relationships with adidas. It describes the initiative as an ongoing exchange but gives no further details.
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