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Selena Gomez and Demi Lovato are featured together in Rare Beauty’s new “Still Making Each Other Blush” campaign. The launch promotes the limited-edition Delena Soft Pinch Liquid Blush Bundle, priced at $50 and available through Rare Beauty’s website, according to the report.
Selena Gomez and Demi Lovato have reunited on camera for Rare Beauty’s new “Still Making Each Other Blush” campaign, which promotes a limited-edition bundle centered on the brand’s Soft Pinch Liquid Blush. The Delena Soft Pinch Liquid Blush Bundle costs $50 and is available through Rare Beauty’s website, according to Hypebae’s report.
The campaign draws on the pair’s long friendship and shared history as young performers. Rare Beauty describes the concept as nostalgic, with a reference to the 2009 Disney Channel film Princess Protection Program, in which Gomez and Lovato co-starred. The campaign title, “Still Making Each Other Blush,” also ties that history to the product being promoted.
In the campaign, Gomez wears Hope, a nude mauve shade, while Lovato wears Virtue, a beige peach. The bundle includes the Soft Pinch Liquid Blush and a Soft Pinch Blush Brush. Hypebae describes the blush as a best-selling Rare Beauty product and reports that the limited-edition set is available for $50 USD on the company’s website.
The campaign announcement also includes comments from both performers. Lovato said in a press release that filming together reminded her of spending time with Gomez as children, while Gomez described the project as a chance to recognize their shared past and who they are now. The report does not provide a campaign end date or say how many bundles will be produced.
A Friendship Becomes a Beauty Launch
The campaign connects Rare Beauty’s product launch to a recognizable relationship between two public figures, rather than presenting the blush bundle as a standalone release. For fans of Gomez and Lovato, the pairing recalls their earlier work together; for shoppers, it provides a new way to purchase the brand’s Soft Pinch Liquid Blush with a dedicated brush.
The partnership also gives the launch a personal frame: the stars’ own statements link the shoot to memories from their childhood and their continued friendship. That connection is part of the campaign’s appeal, but it does not establish how well the product will sell or how consumers will respond. The confirmed details are the campaign, its featured shades, the bundle contents and its stated price.
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Gomez and Lovato previously appeared together in Princess Protection Program, the 2009 Disney Channel film that the new campaign references. The source characterizes their friendship as nearly 25 years long, though it does not give a separate timeline of their relationship or describe how the campaign came together.
Rare Beauty’s Soft Pinch Liquid Blush is the focus of the release. The bundle packages the blush with the brand’s Soft Pinch Blush Brush, and the campaign features two named shades: Hope and Virtue. Hypebae reports that Lovato has liked the formula since the brand launched, attributing that detail to her comments in the press release. The available information does not include further product specifications, such as shade availability outside the bundle or whether the set will be sold through other retailers.
“Being on set together felt like we were back in our old bedrooms making YouTube videos and playing with makeup.”
— Demi Lovato, in a Rare Beauty press release
Release Details Still Undisclosed
The report says the bundle is available on Rare Beauty’s website, but it does not specify whether the release is limited by quantity, how long it will remain on sale or whether it will be stocked elsewhere. It also does not provide sales projections, consumer response data or a statement from the company about how the campaign will perform.
The campaign’s nostalgic references and the stars’ descriptions of their friendship come from the brand’s press release as quoted by Hypebae. The source does not independently document the history of their friendship or offer additional comment from Rare Beauty about the launch.
Availability and Campaign Updates
Readers interested in the set can check Rare Beauty’s website for current availability and any updates to the listing. The source gives no scheduled end date, additional retail locations or follow-up campaign events, so those details remain unconfirmed. Any later announcement about restocks, distribution or the campaign’s duration would clarify how long shoppers can access the $50 bundle.
Key Questions
What is Selena Gomez and Demi Lovato’s new Rare Beauty campaign?
“Still Making Each Other Blush” is a Rare Beauty campaign featuring Gomez and Lovato together. It promotes the limited-edition Delena Soft Pinch Liquid Blush Bundle and draws on their shared history.
What comes in the Delena bundle?
The reported bundle includes a Soft Pinch Liquid Blush and a Soft Pinch Blush Brush. The campaign shows Gomez wearing Hope and Lovato wearing Virtue.
How much does the Rare Beauty bundle cost?
Hypebae reports that the bundle costs $50 USD.
Where can the bundle be purchased?
The report says it is available on Rare Beauty’s website. It does not confirm sales through other retailers.
Why does the campaign reference Princess Protection Program?
Gomez and Lovato co-starred in the 2009 film Princess Protection Program. The campaign uses that shared screen history as part of its nostalgic framing.
Source: hypebae.com
